
A NEW CHAPTER
A NEW EMBLEM
A NEW FC TOKYO
FC TOKYO will take a new step in history.
Aiming for greater heights,
we will step forward with a new emblem starting next season to seize a better future together with all of you.
NEW EMBLEMCONCEPTDESIGN STORIES
"Inheritance and Innovation"
The desire for the "inheritance" of the history that the club has built and the "innovation" to create a new history for the club. This resonates with the blending of old and new, as well as the exchange of various people and cultures in the city of Tokyo. FC TOKYO continues to challenge itself to become an even more attractive club, true to the capital city of Tokyo.
I believe that the new emblem will become a symbol of hope for fans, supporters, and the entire FC TOKYO family, sharing joy, anger, sadness, and happiness.
FOUR STRIPES
The four lines form the foundation of the club.
Four values that create culture, representing forefront, creativity, diversity, and potential.
ELEVEN STRIPES
The upward trend of 11 lines aims for victory, never stopping the challenge, and always striving for greater heights.
Expressing the appearance of the players.
ONE STRIPE
A single line symbolizes the strong progress of fans, supporters, players, and the club as One Team, and represents the football style of "+1 Goal."
TOKYO STRIPES
The city of Tokyo, where diverse cultures and a variety of people intersect, and the diversity of the club FC TOKYO will be expressed through three types of stripes.
STRUCTURE
The silhouette of the shield follows the existing emblem while being more modern.
The components incorporate the angles of pentagons and hexagons that make up the
twenty-faced soccer ball.
The diagonal stripes are based on the golden ratio and reflect the angles of the pentagons that form the
star of victory.
LOGOTYPE
Aiming to represent the capital, Tokyo, in a simpler and more modern way. The club name has been unified in Japanese and English, and to enhance visibility, the ".(dot)" has been removed from F.C.TOKYO.
* The club credit will also be "©FC TOKYO".
INTERVIEW
OKUHARA
TAKASHI
Takashi OKUHARA

FC TOKYO has evolved the way of the club, team, and players with the vision of "Tokyo in Excitement." As a team that lives up to this vision, we must play games that reflect it, and the players must deliver performances that match it. Furthermore, the academy I belong to has the mission of nurturing players who can resonate with many hearts. First and foremost, we want to be a club that can create excitement together with our fans and supporters, aiming for the league title.
The new emblem inherits the previous emblem while strengthening the club's commitment to one of its values, "the forefront." Just as I have changed my feelings towards the emblem throughout my player career, this emblem will carry the joys, frustrations, and various emotions that the club will experience in the future. It is sure to evolve into a symbol of the club that is truly loved by everyone.
In order for the new emblem to shine even brighter, the thoughts of not only the top team but also the academy players, club staff, and fans/supporters are essential. Let's move forward together towards even greater enthusiasm.
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SATO
YUKIHIKO
Yukihiko SATO

FC TOKYO wants to be a strong and attractive team. We want to be a team that can win and is fun to watch, and we want to be a strong presence that makes people feel that way. We will move forward, focusing on the present more than the past and the future more than the present, so that our new emblem becomes an emblem of aspiration.
The weight of fighting with the emblem on your back does not change, whether during my playing days or after becoming a coach. The emblem is an icon and an object of admiration. The players strike the emblem with their fists, and the fans and supporters raise their fists in the same way. I feel that there is respect for the emblem and the players in that action. For me, being able to fight alongside the players while carrying the FC TOKYO emblem is a great pride.
Our goal as the on-site staff is nothing less than winning the league championship. When we achieve that, this emblem will gain even more value, and the weight of pounding our chests will be greater than it is now. The younger generation of players will surely play while feeling the weight of the emblem that their seniors have built. To seize the future, the support of all our fans is essential. Please continue to share in the struggles and joys, and inspire the players.
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ISHIKAWA
NAOHIRO
Naohiro ISHIKAWA

When scoring a goal, when achieving victory, when wanting to show power. Just as the players hit their chest emblem to show everyone, the emblem is a symbol of the club and serves to share our thoughts in order to unite. I have also built the value of the emblem while progressing alongside the club.
The new emblem inherits the blue and red of FC TOKYO, embodying its spirit while also reflecting the diversity of being a representative club of Tokyo. The individuality of players, coaches, managers, club staff, and supporters. The diversity of FC TOKYO and the flat relationships within the club are expressed through the stripes.
The value that can be connected to this emblem depends on the future. There will be failures and successes if we take on challenges. While harnessing all of that, I want to radiate a presence that everyone can be proud of. This is a change and evolution for that purpose.
"Tokyo is passionate," I want to continue sharing such emotional moments both on and off the pitch, celebrating together, grieving together, and sharing it all. Together with the FC TOKYO family, I want to create a new image and new strength for FC TOKYO.
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TYPOGRAPHY
Refinement and innovation. Creativity and possibilities.
This is a typeface inspired by the values of FC TOKYO.
FC TOKYO EXPANDED
OPQRSTUVWXYZ
1234567890
JKLMNOPQR
STUVWXYZ
1234567890
FC TOKYO CONDENSED
OPQRSTUVWXYZ
KLMNOPQR
STUVWXYZ
COLOR
The blue and red, along with gold, inherit the club colors up to now.
Blue represents sophistication and calmness. A composed
performance on the pitch and players who ruthlessly seize goals.
Red inspires comrades, evokes joy in the stadium, and creates passion that generates excitement throughout Tokyo.
And gold represents the glory that shines like the city of Tokyo.
TOKYO BLUE
PANTONE 2747
C100 M95 Y15 K25
R0 G10 B110
TOKYO RED
PANTONE 3546
C0 M100 Y100 K0
R255 G0 B0
URBAN GOLD
PANTONE 7562
C25 M35 Y70 K5
R190 G150 B100
APPLICATIONS
We will deploy various tools that embody FC TOKYO.




LIFESTYLE
The LIFESTYLE brand will use the FC TOKYO two-tier logo type.





