NEWSNews

2023.7.19[Ticket]

Announcement of the introduction of "Dynamic Pricing" for price fluctuation control

Thank you for always supporting FC Tokyo with warm cheers.


We will implement a ticket sales system using "dynamic pricing" for three home games held after August, with the aim of attracting more customers by setting ticket prices at a reasonable price that meets the needs of fans and supporters.


With dynamic pricing, the ticket prices may vary depending on the time of purchase, even for the same game. Please check the latest prices before making a purchase.



□What is Dynamic Pricing?
"Dynamic Pricing" is a system that automatically changes ticket prices based on big data analysis of factors such as game schedule, seat type, market conditions, weather, and individual preferences, in order to predict demand for each game and sell tickets at an appropriate price.
With dynamic pricing, the price of tickets for the same game may vary depending on when you purchase them. Please make sure to check the latest price before purchasing tickets.
Pricing will be determined using the unique price calculation technology of DYNAMIC PLUS Co., Ltd., based on the past ticket sales records of FC Tokyo and the sales records during the sales period.



Target Match
・August 26 (Sat) Vissel Kobe Match
・September 3rd (Sunday) Avispa Fukuoka Match
・Oct 1 (Sun) Gamba Osaka Match



Target Seat Type and Basic Price
All seat types are planned to be targeted.
The basic price will be announced approximately 5 weeks before the game date when the ticket overview is released for each game.



□Q&A
Q1 Where can I check the price?
Please check the ticket page for FC Tokyo (J-League ticket).


Is the Q2 U-18 price also subject to dynamic pricing?
A: Target.


Is the Q3 member price also eligible for dynamic pricing?
A: This is the target. We will sell at the member price, which is calculated by multiplying the discount rate for each seat type by the calculated regular price.


Are there any cases where the price is lower than the base price in Q4?
A: Yes. Depending on factors such as sales status and weather, the pricing may be lower than the base price. However, for seat types that are expected to sell out based on past sales records, the pricing is expected to be higher than the base price.


Q5 What is the price on the day of the match?
A: The price on the day of the match will also be sold at a dynamic pricing price.


Q6 Are there upper and lower limits for fluctuating prices?
A: There is no upper limit price. The lower limit will not fall below the unit price of the annual ticket (per game unit price).


Q7 Is it possible for general admission tickets to be more expensive than reserved seats?
A: Yes. The price is determined by the supply and demand balance, so there is a possibility that general admission tickets may be more expensive than reserved seats. The same applies to reserved seats as well.


How much is the payment amount when choosing convenience store payment when purchasing on Q8 WEB?
A: The payment amount will be based on the price at the time of booking the ticket on the WEB.


Q9 Are there any differences in payment or refund due to price fluctuations?
A: There will be no additional charges or refunds even if the price changes at a later date.


Q10 What happens to the refund amount?
A: In case of cancellation or postponement of the match, the ticket price at the time of purchase will be refunded.


Can I change or cancel my tickets for Q11?
A: As with regular sales, changes or cancellations cannot be made after purchasing tickets.


Can tickets be resold?
A: As usual, tickets purchased with QR tickets at FC Tokyo can be resold. The maximum listing amount will be the purchase price.


When will the price change occur for Q13?
A: It will be held irregularly. However, there will be no more than two changes per day.


How is the price determined for Q14?
A: Utilizing the unique price calculation technology of DYNAMIC PLUS Co., Ltd. based on the past ticket sales results of FC Tokyo, sales results during the sales period, and the latest sales status.