Announcement of new official partner contract
We are pleased to announce that we have signed a contract with "LIVE BOARD Inc." as a new official partner.
Company Overview
Representative
Jun Sakurai
Head Office
7th Floor, Daiwa Aoyama Building, 3-1-30 Jingumae, Shibuya-ku, Tokyo 150-0001
Established
February 1, 2019
Business Activities
Operation of a digital OOH advertising distribution platform
Development of digital OOH advertising media
Sales of digital OOH advertising slots
*OOH stands for Out Of Home, which refers to media deployed outside the home, including transit advertising such as hanging advertisements and station advertisements, outdoor advertising such as large screens from various sign companies, and flyers.
<URL>
https://corp.liveboard.co.jp/
[Comment from "LIVE BOARD Inc."]
LIVE BOARD Inc. was established in 2019 and was the first in Japan to realize advertising delivery based on impressions (VAC)※ in the OOH domain. Even under conditions prone to changes in human flow, such as during the COVID-19 pandemic, we develop advertising delivery and billing systems that are as close to reality as possible, based on the assumed number of people who would see "that advertisement at that time and place." Additionally, by combining a unique network that integrates diverse digital OOH across Japan—including outdoor, indoor, inside trains, and within stations—with big data from one of the largest domestic carriers, we have enabled "people"-based targeting, such as by gender and age group, which was difficult with traditional OOH.
We have signed an official partnership agreement with Tokyo Football Club Co., Ltd. to convey the excitement of FC Tokyo's J1 league matches throughout Tokyo. Moving forward, we will support the further development of players and the club through our sponsorship agreement with FC Tokyo, while providing high-value services to fans and supporters.
* LIVE BOARD adopts impressions based on visibility rates derived from visibility surveys as recommended by the OOH Global Measurement Guidelines (VAC = Visibility Adjusted Contact / total number of ad viewers). It defines the total number of people within the media's visible area (OTS = Opportunity to See) who are likely to come into contact with the OOH advertisement (OTC = Opportunity to Contact / considering movement direction and obstacles within the visible area). By applying the visibility rate appropriate to the media to this number, the estimated total number of people who will actually see the advertisement (VAC) is calculated.
【Initiatives】
Starting from March 25, 2024 (Monday), videos will be broadcasted on a maximum of 19 outdoor digital OOH screens operated by LIVE BOARD in Tokyo, aimed at promoting FC Tokyo's home games. The broadcast will begin with videos related to the two matches held at the Japan National Stadium in April.
Broadcast Image
