Announcement of New Official Partner Contract with "Mellow Inc."
We are pleased to announce that we have signed a contract with "Mellow Inc." as a new official partner.
Company Overview
Representative
President and CEO
Masayoshi Ishizawa
Head Office
105-0004
2-20-15 Shimbashi, Minato-ku, Tokyo Shimbashi Ekimae Building No.1, 7F
Establishment
February 18, 2016
Business Content
- Vacant Land Utilization Project Using Mobility
- Support for opening store-based mobility and consulting business
・Directly Operated Kitchen Car Business
URL
Partner Category
Bronze Partner
Comment from "Mellow Inc."
Mellow Inc., which operates the kitchen car platform 'SHOP STOP,' has signed an official sponsorship agreement with FC Tokyo, a professional soccer club representing Tokyo.
We feel that FC Tokyo's fans and supporters are highly sensitive to food and enjoy the entire matchday experience, including stadium gourmet offerings. By adding the value of "food" to the extraordinary experience of watching soccer, we can enrich the stadium experience even more. We see great significance in this potential, which led to our sponsorship this time.
We strongly empathize with FC Tokyo's sincere approach to battles on the pitch, as well as their attitude of walking together with the local people and the daily life of the city. The club's way of moving people's emotions through sports and fostering connections with the city overlaps with the values that SHOP STOP has aimed for.
Through this sponsorship agreement, SHOP STOP will contribute to further enhancing the stadium dining experience and strengthening connections with the city and local communities. Leveraging a network of diverse food truck operators, we will create opportunities to discover new vendors and offer stadium gourmet food that reflects the theme, seasonality, and regional characteristics of each match, creating memorable experiences of "the taste from that game."
Moreover, we believe that creating dining experiences where people can meet again not only at the match venues but also in the everyday life of the city is a unique value of SHOP STOP.
Going forward, together with FC Tokyo, we aim to create a more human and heartfelt cheering experience, envisioning a future where the passion for support circulates through the city and the everyday warmth of the city flows back to the stadium.
