NEWSNews

2023.7.10[Event]

Regarding cooperation for the "Health Heart Week" during the Kashima match on 7/16 (Sun)

On July 16, 2023 (Sunday), during the 2023 Meiji Yasuda J1 League Sec. 21 match vs Kashima Antlers (kickoff at 19:00 / Ajinomoto Stadium), we will hold a PR event for the "Healthy Heart Week" awareness campaign in cooperation with the Healthy Heart Week 2023 Executive Committee, focusing on the prevention of cardiovascular diseases such as heart disease and stroke. Please stop by the "Healthy Heart Week" PR booth in AO-AKA PARK on the day.




□Implementation Details
Setting up a PR booth for "Health Heart Week"
A PR booth for "Health Heart Week" will be set up at AO-AKA PARK (Ajipanda Square), where we will distribute original business card-sized cards and conduct an electrocardiogram recording experience corner.


[Original Business Card (Image)]



【PR Booth Location】
AO-AKA PARK (Ajipanda Square)

【Implementation Time】
15:00~19:00 (Scheduled)
*Distribution will end as soon as supplies run out.



□ What are "Healthy Heart Week" and "Healthy Heart Day"
Circulatory diseases, represented by stroke and heart disease, are known to be the second leading cause of death among Japanese people after cancer. However, they rank first in medical expenses and are also the leading cause of nursing care needs, making them a significant social issue beyond just healthcare. On the other hand, unlike cancer, prevention through proper education is extremely effective. Therefore, the Basic Act on Cardiovascular Disease Countermeasures enacted in 2019 emphasizes the promotion of nationwide prevention awareness. The Japan Heart Foundation designated August 10 (Heart Day) in 1985 as "Healthy Heart Day" and has held heart disease prevention awareness events annually around August 10. Since 2021, the Japanese Circulation Society, the Japanese Circulation Association, and the Japan Heart Foundation,and from 2023, the Japan AED Foundation have joined4organizations to collaborate and establish the Healthy Heart Day Executive Committee, further promoting awareness. This year, various events will be held over approximately two weeks from Saturday, July 29, 2023 to Thursday, August 10, 2023 under the title "Healthy Heart Week 2023."



 
◇For more details, please visit here (external link)