NEWSNews

2025.7.18[Event]

Announcement of a special toast stage & talk show at the 7/19 (Sat) Urawa match 'BEER FESTIVAL'

Saturday, July 19, 2025 Meiji Yasuda J1 League Sec. 24 vs Urawa Reds (19:00 Kickoff / Ajinomoto Stadium) will hold the 'BEER FESTIVAL', featuring FC Tokyo's original craft beer third edition "FC TOKYO PALE ALE". The event will include a talk stage thoroughly explaining the beers from breweries participating in the BEER FESTIVAL, guest beer tasting walk reviews, and other events to enjoy beer.


On the day, we will welcome Ms. Seika Horie as a special guest MC, who has gained attention as "Japan's strongest announcer" with over 500 million total SNS views. Ms. Horie has experience boosting FC Tokyo as the "Teddy Bear Day Support Girl" during the 2014 season when she was a student. At the Urawa match, she will perform her SNS-viral tile-breaking skill in a special FC Tokyo version, wishing for the team's victory and the success of the 'BEER FESTIVAL'.

Please enjoy various craft beers while watching the event!


□ Event Details

① Recommended Beer Introduction & Toast Stage

We will introduce recommended beers by brewery staff participating in the 'BEER FESTIVAL' and hold a toast ceremony by Ms. Seika Horie.

Speaker: Ms. Seika Horie
Presenting Brewery:
・And Beer ・Yatsugatake Brewery ・EUROPEAN Cafe & Bar ・T.YHARBOR Brewery
・BR Kitchen (Far Yeast Brewing: FC TOKYO GOLDEN ALE, Isekadoya Brewery: FC TOKYO PALE ALE) *Schmatz and Kagoya Brewery will not be present on the day due to staffing reasons.


② 'BEER FESTIVAL' Beer Tasting Walk Review

In front of each brewery's store, Seika Horie and community generator Naohiro ISHIKAWA will introduce the beer!
Participants: Ms. Seika Horie, Naohiro ISHIKAWA Community Generator


③ Tile Breaking Performance & Toast Stage


Participants: Sayaka Horie, Naohiro ISHIKAWA Community Generator


□Event Schedule
①16:00~16:30 "Recommended Beer Introduction & Toast Stage"
②17:25~17:45 "BEER FESTIVA" Beer Tasting Walk Review Event
③17:50~18:00 Tile Breaking Performance & Toast Stage


□Venue
Inside AO-AKA PARK supported by JOYPOLIS, Ajipen Square (North Square)


□New release from the Urawa match! For details on "FC TOKYO PALE ALE," click here

 

 □Details of the BEER FESTIVALhere


□ Special GuestMC

Seika Horie

Born on July 14, 1993, from Tokyo. In addition to appearing on TV and radio as a freelance announcer, gained attention with a video of breaking tiles while wearing a Chinese dress on social media, which has been viewed 50 million times.
Possessing qualifications as a nursery teacher and kindergarten teacher, working on creating a place for children while studying Montessori education.
Special skills include karate and illustration. Actively engaged in a wide range of activities with brightness and initiative.


Instagram account is here