We are pleased to announce that we have signed a contract with "LIVE BOARD Inc." as a new official partner.
Company Overview
Representative
Jun Sakurai
Head Office
7th Floor, Daiwa Aoyama Building, 3-1-30 Jingumae, Shibuya-ku, Tokyo 150-0001
Established
February 1, 2019
Business Activities
Operation of a digital OOH advertising distribution platform
Development of digital OOH advertising media
Sales of digital OOH advertising slots
*OOH stands for Out Of Home, which refers to media deployed outside the home, including transit advertising such as hanging advertisements and station advertisements, outdoor advertising such as large screens from various sign companies, and flyers.
<URL>
https://corp.liveboard.co.jp/
[Comment from LIVE BOARD Co., Ltd.]
LIVE BOARD Inc. was established in 2019 and was the first in Japan to implement advertising distribution based on impressions (VAC) in the OOH sector. Even in situations where changes in human flow, such as during the COVID-19 pandemic, are likely to occur, we develop advertising distribution and billing systems that closely reflect reality based on the assumed number of people who would see "that advertisement at that time and place." Additionally, by combining the big data of one of the largest carriers in Japan with our unique network that encompasses a diverse range of digital OOH across the country, including outdoor, indoor, on trains, and in station premises, we have made it possible to deliver targeted advertising based on demographics such as gender and age, which was difficult with traditional OOH methods.
We have signed an official partnership agreement with Tokyo Football Club Co., Ltd. to convey the excitement of FC Tokyo's J1 league matches throughout Tokyo. Moving forward, we will support the further development of players and the club through our sponsorship agreement with FC Tokyo, while providing high-value services to fans and supporters.
※ The LIVE BOARD adopts impressions (VAC = Visibility Adjusted Contact / total number of ad viewers) based on visibility surveys recommended by the OOH Global Management Guidelines. It defines the total number of people (OTS = Opportunity to See) within the media's visibility area who are likely to come into contact with OOH advertising (OTC = Opportunity to Contact / considering movement direction and the presence of obstacles within the visibility area). By factoring in the visibility rate corresponding to the media, it estimates the total number of people (VAC) who are likely to actually see the advertisement.
【Initiatives】
Starting from March 25, 2024 (Monday), videos will be broadcasted on a maximum of 19 outdoor digital OOH screens operated by LIVE BOARD in Tokyo, aimed at promoting FC Tokyo's home games. The broadcast will begin with videos related to the two matches held at the Japan National Stadium in April.
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