We are pleased to announce that we have signed a contract with "LIVE BOARD Co., Ltd." as our new official partner.
[Company Overview]
<Representative>
Jun Sakurai
＜Establishment＞
February 1, 2019
<Business Contents>
Operation of Digital OOH Advertising Delivery Platform
Development of Digital OOH Advertising Media
Sale of Digital OOH Advertising Space
*OOH stands for Out Of Home, and refers to a general term for media that is displayed outside of the home, such as transportation advertising such as hanging advertisements and station advertisements, outdoor advertising such as various signboard stores and large-scale vision, and flyers.
<URL>
https://corp.liveboard.co.jp/
[Comment from "Kabushiki Kaisha LIVE BOARD"]
LIVE BOARD Co., Ltd. was established in 2019 and became the first company in Japan to realize advertising delivery based on impressions (VAC)※ in the OOH field. Even in situations where changes in human flow, such as the COVID-19 pandemic, are likely to occur, we are developing advertising delivery and billing systems that are as close to reality as possible based on the assumption that "at that time, in that place, people will see that advertisement". In addition, by combining the largest carrier's big data with a unique network that combines various digital OOHs nationwide, such as outdoor/indoor, trains, and station premises, we have made it possible to deliver based on "people" targeting by gender and age, which was difficult with traditional OOHs.
We have recently signed an official partnership contract with Tokyo Football Club Co., Ltd. to spread the excitement of FC Tokyo's J1 League matches throughout Tokyo. Through our sponsorship contract with FC Tokyo, we will continue to support the growth of the players and the club, and provide high-value services to our fans and supporters.
※ LIVE BOARD adopts impressions (VAC = Visibility Adjusted Contact / number of visible advertisement viewers) based on visibility surveys recommended by OOH Global Management Guidelines. It defines the number of people (OTS = Opportunity to See) in the visibility area who have the potential to come into contact with OOH advertisements (OTC = Opportunity to Contact / taking into account the direction of movement and the presence of obstacles within the visibility area). By factoring in the visibility rate specific to the media, it estimates the number of people (VAC) who will actually see the advertisement.
【Initiative Details】
Starting from March 25, 2024 (Monday), LIVE BOARD will broadcast videos at up to 19 outdoor digital OOH locations in Tokyo to promote FC Tokyo's home games. The first videos will be related to the two games held at the National Stadium in April.
Broadcast Image
