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Exhibition of the 'Rethink PROJECT' booth at the Shonan match on 10/8 (Saturday)!

Event

On October 8 (Saturday), 2022, in the Meiji Yasuda Life Insurance Company J1 League Sec. 32 match vs Shonan Bellmare (15:00 kickoff/Ajinomoto Stadium), JT Tokyo Branch will exhibit a booth for the "Rethink PROJECT."
Everyone, please stop by the booth!

□Implementation Details
Rethink PROJECT×NPO Arakawa Clean Aid Forum
①Exhibition and sale of accessories/keychains made using microplastics collected from Arakawa river cleanup activities

② Keychain Making Experience (Workshop)
You can experience making keychains using microplastics.

□How to Participate
Download the app "FLOAT" to learn about river waste issues, and present the app's startup screen.
【Target】
Children aged elementary school and above (accompanied by parents)
*First come, first served
*Reception ends as soon as the numbered tickets run out

□ How to Register the App
Please download the "FLOAT" app from the QR code below.
[iOS version]

[Android Version]

□What is the FLOAT app?
Due to the impact of COVID-19, a different approach from group on-site activities is necessary. The app "FLOAT" created this time aims to raise awareness of the term "River Litter" among as many people as possible. The current version models four major rivers worldwide, starting with the Arakawa River. Inside the app, a large amount of river litter accumulated on the riverbed and floating artificial debris continuously flow by. Efficiently collecting these will reveal fish species unique to each river. Additionally, funding for activities is generated through users watching video ads and in-app purchases, enabling actual litter collection from rivers (initially focusing on the Arakawa River) and visualizing the results. The outcomes will be reported on a dedicated website.

□Venue
AO-AKA PARK (Ajipanda Square)

□Implementation Time
11:00 until kickoff

□Sponsorship

□About the Rethink PROJECT
The Rethink PROJECT is a collective term for community contribution activities that JT undertakes based on partnerships. With the keyword "Rethink = changing perspectives and thinking about things," this project leverages unprecedented viewpoints and ideas to work together with partners to create a "new tomorrow," addressing social issues.
[Reference]
URL:https://www.rethink-pjt.jp/

□About NPO Arakawa Clean Aid Forum
NPO Arakawa Clean Aid Forum, aiming for a society that lives in harmony with nature by addressing river and marine litter issues (Edogawa Ward, Tokyo, in charge: Director Kazushi Imamura, hereafter Arakawa Clean Aid Forum)
The Arakawa Clean Aid Forum has created opportunities for environmental restoration and community interaction by investigating and collecting trash in the Arakawa River. The activities began in 1994, and over the past 27 years, more than 240,000 participants have joined, increasing awareness about the river. Recognized for these achievements, the forum received the top prize at the Marine Litter Zero Award 2019.
[Reference]
URL: https://cleanaid.jp/

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