On October 8 (Saturday), 2022, in the Meiji Yasuda Life Insurance Company J1 League Sec. 32 match vs Shonan Bellmare (15:00 kickoff/Ajinomoto Stadium), JT Tokyo Branch will exhibit a booth for the "Rethink PROJECT."
Everyone, please stop by our booth!
□Implementation Details
Rethink PROJECT × NPO Arakawa Clean Aid Forum
①Exhibition and sale of accessories/keychains made from microplastics collected during cleaning activities in the Arakawa River
② Keychain Making Experience (Workshop)
You can experience making keychains using microplastics.
□ How to Participate
Download the app "FLOAT" that addresses the river waste problem and show the app's startup screen.
【Target】
Children aged elementary school and above (accompanied by parents)
*First come, first served
* Reception will end as soon as the tickets are gone.
□ How to register for the app
Please download the "FLOAT" app from the QR code below.
[iOS version]
[Android Version]
□What is the FLOAT app
The impact of COVID-19 requires a different approach to on-site activities in groups. The app "FLOAT" that we have created aims to raise awareness of the term "River Litter" among as many people as possible. The current version models four rivers around the world, including the Arakawa. Within the app, a large amount of river litter that has accumulated on the riverbed, as well as floating artificial debris, continuously flows in. Efficiently collecting these will reveal the unique fish species of that river. Additionally, we have established a system to generate activity funds from users watching video ads and making in-app purchases, allowing us to collect litter from actual rivers (initially focusing on the Arakawa) and visualize the results. The outcomes will be reported on a dedicated website.
□Location
AO-AKA PARK (Ajipanda Square)
□Time
11:00 until kickoff
□Sponsorship
□About the Rethink PROJECT
The Rethink PROJECT is a collective term for the community contribution activities that JT undertakes based on partnerships. With the keyword "Rethink = changing perspectives and thinking about things differently," this project utilizes unprecedented viewpoints and ways of thinking to confront social issues and create "a new tomorrow" together with our partners.
[Reference]
URL：https://www.rethink-pjt.jp/
□About NPO Arakawa Clean Aid Forum
Facing the issue of river/ocean waste and aiming for a society that lives in harmony with nature, the Arakawa Clean Aid Forum (Edogawa Ward, Tokyo, Contact: Director/ Kazushi Imamura, hereafter referred to as Arakawa Clean Aid Forum)
The Arakawa Clean Aid Forum has been creating exchanges among people who gather around the Arakawa River while picking up and investigating the waste in the river, contributing to the restoration of the natural environment. Activities began in 1994, and over the past 27 years, more than 240,000 participants have joined, increasing interest in the river. This achievement was recognized, and in 2019, it received the Grand Prize at the Zero Marine Waste Award.
[Reference]
URL：https://cleanaid.jp/
