On November 5 (Saturday), 2022, in the Meiji Yasuda Life Insurance Company J1 League Sec. 34 match vs Kawasaki Frontale (14:00 kickoff/Ajinomoto Stadium), the JT Tokyo branch will exhibit a booth for the citizen-participation cleaning activity "If You Pick It Up, You Will Love the Town Movement" as part of the "Rethink PROJECT."
Everyone, please stop by the booth!

□Implementation Details
The "Pick It Up, Love Your City" Movement
The "Pick It Up, Love Your City" movement is a cleaning activity conducted in various events across the country, aimed at fostering a mindset of not littering through the experience of "picking up" alongside citizens.
Since its start in May 2004, approximately 1.92 million people have participated nationwide (as of the end of March 2022).


□How to Participate
Registration at the booth
There are no participation requirements for the "Hiroba Street" movement, which means "the more you pick up, the more you will love the town." Why not casually join the "Hiroba Street" initiative, which connects small activities to significant results?


□Location
Around AO-AKA STREET venue
[Reception]
Reception booth in front of Tobitakyu Station
【Collection】
AO-AKA STREET stage side collection booth


□Implementation Time
10:00 until kickoff *Reception is scheduled to end at 13:00


□About the 'Rethink PROJECT'
The Rethink PROJECT is a collective term for the community contribution activities that JT undertakes based on partnerships. With the keyword "Rethink = changing perspectives and thinking about things differently," this project utilizes unprecedented viewpoints and ways of thinking to confront social issues and create "a new tomorrow" together with our partners.

◇Website (https://www.rethink-pjt.jp/)
◇Twitter https://twitter.com/RethinkPJT)