[Updated: 9/5]
Additional details about the event have been added.
On May 12 (Friday), 2023, in the Meiji Yasuda Life Insurance Company J1 League Sec. 13 vs Kawasaki Frontale (kickoff at 19:30 / Japan National Stadium), we will hold 'New Balance Day' with the support of our club sponsor, New Balance Japan Co., Ltd.
On May 12 (Fri), we will celebrate "Grey Day," a day when New Balance honors its brand worldwide. To commemorate this event, we have prepared a special program featuring booths related to New Balance, displays of new products, and unique presentations that can only be experienced at the Japan National Stadium. We sincerely look forward to your visit and participation.
□ Target Match
May 12, 2023 (Friday)
2023 Meiji Yasuda Life Insurance Company J1 League
Sec. 13 FC Tokyo vs Kawasaki Frontale
(19:30 Kick-off / Japan National Stadium)
□Ticket Release Date
[General]
April 22 (Saturday) 10:00～
◇For details on ticket sales, please see here
□Implementation Details
New Balance has created a global day called "Grey Day" themed around the brand's iconic color "grey," which is celebrated as a special day every year. This year, it falls on May 12 (Fri). We are planning content to enjoy this memorable day together with everyone.
①NB History wall with FC Tokyo
In celebration of the 30th anniversary of the J.League and the 25th anniversary of FC Tokyo, we will set up a History wall that reflects on New Balance's 117-year history through episodes and shoes from that time.
【Location】
Next to the merchandise shop near E1 Gate
【Start Time】
15:30～until kickoff
Participate in the NB History wall with FC Tokyo, and the first 1,500 people will receive a limited tattoo sticker as a gift!!
Tattoo Seal Design
②Mural Art (Drawing the Present and Future of NB and FC Tokyo Together)
We will conduct a participatory mural art project with the fans and supporters who come to the event!
【Location】
Next to the merchandise shop near E1 Gate
【Start Time】
15:30～until kickoff
[Mural Art Design]
③NBWALL
A photo spot based on the visual of the 25th anniversary uniform will be set up.
【Location】
Next to the merchandise shop near E1 Gate
【Start Time】
15:30～until kickoff
[NBWALL Design]
④NB KICKS SNS Project (A social media project where you can win shoes every 15 minutes!)
New Balance staff will approach those who are coordinated in New Balance shoes and apparel at the Japan National Stadium and will share it on our official social media (Twitter, Instagram). Among those who cooperate with the shooting, we will give away New Balance shoes to one person every 15 minutes! Details such as the time for the giveaway and the areas where staff will be present will be announced later.
⑤myNB Registration Campaign
By registering (for free) for New Balance's membership service "myNB", you can participate in a giveaway campaign with luxurious prizes!
【Implementation Period】
May 8 (Mon) 12:00 - May 12 (Fri) 23:59
【How to Participate】
Please register for New Balance's membership service "myNB" (free of charge) and select your desired product from the dedicated application form to participate.
◇To apply for the campaign, please click here
*Registration for myNB (free) is required. After logging in as a myNB member, you can proceed to the application form.
□ Sponsorship
New Balance Japan Co., Ltd.
