Tokyo Football Club Co., Ltd. (hereinafter: FC Tokyo) and its official partner Intelligent Wave Co., Ltd. (hereinafter: IWI) will jointly conduct diversity & inclusion (D&I) training through the soccer 'experience × viewing' program, as well as an SROI (Social Return on Investment) verification project to visualize the evaluation of the social impact gained from the training.
This project offers three training programs focused on D&I for IWI employees and visualizes the social impact of social contribution activities using the SROI method.
□Overview of the Verification Project
FC Tokyo and IWI will implement a D&I training program as part of their social contribution activities through sports. Additionally, with the cooperation of Takuya TSUKAMOTO Laboratory at Chukyo University and Hirokazu MATSUO Laboratory at the University of Tsukuba, the social impact of this program will be investigated and analyzed through industry-academia collaboration using the following methods.
① Qualitative survey for IWI
② Quantitative survey for event participants
③ Advertising equivalence for indirect beneficiaries (media analysis)
SROI quantitatively evaluates the social impact generated as a result of social contribution activities by converting it into monetary value. In recent years, it has gained attention in Europe and the US as a method to measure the investment potential of profit-oriented activities conducted by social enterprises and organizations.
□D&I Training Program
1. D&I Experience in 'Inclusive Football supported by Intelligent Wave'
[Event Date]
Saturday, June 28, 2025 10:45 AM – 12:15 PM (Reception from 10:15 AM)
[Location]
AGF Field
[Content]
IWI employees experience "Mixed Soccer," where everyone can enjoy together regardless of age, gender, or disability.
*This event is open to everyone.
◇ For details and the application form, please click here (external link)
[Photo]
Scenes from last year's event (Hosted by FC Tokyo)
2. Practical D&I Training at the Stadium
[Event Date]
Saturday, July 19, 2025
[Location]
Ajinomoto Stadium
【Contents】
① Seminar implementation (Theme: Diversity in spectating)
② Inspection of the "Sensory Room," designed to reduce stimuli such as sound, light, and smell, allowing people with sensory sensitivities to feel comfortable
③ Spectating experience using the "Retinal Projection Visual Support Device" for people with low vision
3. SROI Survey Results Presentation
[Event Date]
November 2025 (Scheduled)
[Content]
Based on the survey results, consider future D&I initiatives at IWI
□ Purpose of This Verification Project
FC Tokyo aims to quantitatively grasp the outcomes of social contribution activities through sports by using the SROI method, clarify the social value in sustainability activities, and make future partnership formations more meaningful. IWI will implement this project to cultivate IWI employees' knowledge and experience regarding D&I and to enhance employee engagement based on social issues.
Tokyo Football Club Co., Ltd. (FC Tokyo)
Head Office: 2-15-10 Sarue, Koto-ku, Tokyo
Representative: President and CEO Shigeya Kawagishi
Intelligent Wave Inc.
Head Office: Kayabacho Tower, 1-21-2 Shinkawa, Chuo-ku, Tokyo
Representative: President & CEO Koji Kawakami
Business Areas: Payment Services, Security Services, Data Communication & Analytics Infrastructure
URL: https://www.iwi.co.jp/
